Situation 01 · Ownership and a fragile media workflow
Sotelo Landscaping
A complete website rebuild that restored domain and hosting control and created a more maintainable project-media workflow.
Read the decision story
An independent software practice · Direct accountability
Tell me what isn't working. We'll figure out what's worth fixing.
I help businesses fix the software, websites, workflows, and cloud systems they rely on without hiring a full-time technical team.
I'm Matt. I fix frustrating business processes with practical software, automation, integrations, websites, and technical guidance. If software isn't the right answer, I'll say so.
A small, experienced problem-solving team
Business judgment, user insight, engineering, and one accountable owner.
Matt leads the client relationship, frames the problem, makes the technical decisions, implements the work, and remains accountable for the outcome.
When the problem benefits from deeper workflow observation or usability work, Ariana brings user research and UX perspective to understand how people actually work, not just how a process is supposed to work.
The answer may be a process change, better use of an existing product or service, automation, an integration, a small internal tool, a website improvement, custom software, or doing nothing yet.
See how we work togetherHow the work moves
Understand first. Build only what matters.
The depth is proportional to the decision. A small question may need one conversation. A complex workflow may need observation and evidence before anyone recommends a solution.
- 01
Understand
See how the work happens, who it affects, where it breaks, and what the problem costs.
- 02
Frame
Separate the symptom from the real problem and define what a useful improvement would mean.
- 03
Prioritize
Compare value, effort, risk, and maintenance. Decide what matters now and what can wait.
- 04
Build
Implement only what the evidence justifies, from a process change to focused software.
- 05
Measure
Check whether the change actually reduced friction, errors, delay, or unnecessary work.
- 06
Own
Stay accountable when maintenance, guidance, and further improvement create value.
Hosting and infrastructure
Cut out the middleman. Know how your systems work.
I can own the hosting and cloud infrastructure behind your website, application, or integration. I work directly with AWS and other cloud providers, so you aren't paying layers of vendors to relay support tickets and vague explanations.
Domains, DNS, hosting, deployments, monitoring, backups, security updates, and cloud costs stay visible and explainable. You know where things live, what you're paying for, and who's responsible when something breaks.
See how I can helpSelected work · Real situations and interventions
Proof lives in the decisions.
The technology comes later in each story. Start with what the business needed, what was getting in the way, and why the chosen intervention made sense.
Situation 02 · Mobile usability and internal ownership
Canaan Xpress
A mobile-friendly WordPress rebuild with HubSpot quote forms, documentation, and a clear path for internal content ownership.
Situation 03 · Recovery after a hosting failure
TRAK Communications
A website recovery and Next.js rebuild after the prior host lost the production site and database.
What direct accountability feels like
Honest about scope, tradeoffs, and what should happen next.
“For quite some time, I had a website created by a company that unfortunately did not provide a satisfactory presentation or quality. The design and functionality fell short of my expectations and did not effectively represent my business. Fortunately, I had the opportunity to work with Matt Russo, an exceptional individual who greatly assisted me in creating a website that is both appropriate and professional for my business needs.”
“From start to finish, the process and interaction was incredible. Great communication with the team, prompt attention and really valuable suggestions for my website. Very happy with the final result and strongly recommend Software InFocus!”
No technical brief required
Bring the business problem, not the software specification.
Tell me what's happening, who it affects, and what you've tried. I'll help work out the useful next question.
Tell me what's not working