Software InFocus

An independent software practice · Direct accountability

Tell me what isn't working. We'll figure out what's worth fixing.

I help businesses fix the software, websites, workflows, and cloud systems they rely on without hiring a full-time technical team.

I'm Matt. I fix frustrating business processes with practical software, automation, integrations, websites, and technical guidance. If software isn't the right answer, I'll say so.

Tell me what's not workingSee selected work
Matt Russo, principal product engineer at Software InFocus

A good reason to call

The business feels the friction before the answer is clear.

These are business situations, not services you need to diagnose. The useful first step is understanding what's happening now.

  1. 01

    Too much manual work

    Spreadsheets, repeated data entry, copy-and-paste steps, or a process that has become fragile as the business has grown.

  2. 02

    Systems that don't work together

    Forms, CRM, payments, scheduling, reporting, websites, and internal tools need constant human intervention or are hard to trust.

  3. 03

    No clear technical ownership

    Important systems span vendors and tools, with no experienced person accountable for the whole or a clear case for automation or AI.

A small, experienced problem-solving team

Business judgment, user insight, engineering, and one accountable owner.

Matt leads the client relationship, frames the problem, makes the technical decisions, implements the work, and remains accountable for the outcome.

When the problem benefits from deeper workflow observation or usability work, Ariana brings user research and UX perspective to understand how people actually work, not just how a process is supposed to work.

The answer may be a process change, better use of an existing product or service, automation, an integration, a small internal tool, a website improvement, custom software, or doing nothing yet.

See how we work together

How the work moves

Understand first. Build only what matters.

The depth is proportional to the decision. A small question may need one conversation. A complex workflow may need observation and evidence before anyone recommends a solution.

  1. 01

    Understand the real problem

    See how the work happens, who it affects, where it breaks, and what a useful improvement would mean.

  2. 02

    Decide what matters

    Compare value, effort, risk, and maintenance to focus on what matters now.

  3. 03

    Build, measure, and own

    Implement what the evidence justifies, check that it reduced friction, and stay accountable as the work evolves.

Hosting and infrastructure

Cut out the middleman. Know how your systems work.

I can own the hosting and cloud infrastructure behind your website, application, or integration. I work directly with AWS and other cloud providers, so you aren't paying layers of vendors to relay support tickets and vague explanations.

Domains, DNS, hosting, deployments, monitoring, backups, security updates, and cloud costs stay visible and explainable. You know where things live, what you're paying for, and who's responsible when something breaks.

See how I can help

Selected work · Real situations and interventions

Proof lives in the decisions.

The technology comes later in each story. Start with what the business needed, what was getting in the way, and why the chosen intervention made sense.

Situation 01 · Ownership and a fragile media workflow

Sotelo Landscaping

A complete website rebuild that restored domain and hosting control and created a more maintainable project-media workflow.

Read the decision story
Sotelo Landscaping project screenshot
A client-controlled website and maintainable project-media workflow.

Situation 02 · Mobile usability and internal ownership

Canaan Xpress

A mobile-friendly WordPress rebuild with HubSpot quote forms, documentation, and a clear path for internal content ownership.

Canaan Xpress project screenshot
A mobile-friendly WordPress rebuild with HubSpot quote forms, documentation, and a clear path for internal content ownership.
Read the decision story

Situation 03 · Recovery after a hosting failure

TRAK Communications

A website recovery and Next.js rebuild after the prior host lost the production site and database.

TRAK Communications project screenshot
A website recovery and Next.js rebuild after the prior host lost the production site and database.
Read the decision story
See all selected work

What direct accountability feels like

Honest about scope, tradeoffs, and what should happen next.

“For quite some time, I had a website created by a company that unfortunately did not provide a satisfactory presentation or quality. The design and functionality fell short of my expectations and did not effectively represent my business. Fortunately, I had the opportunity to work with Matt Russo, an exceptional individual who greatly assisted me in creating a website that is both appropriate and professional for my business needs.”
Gerardo Sotelo - Sotelo Landscaping & Hardscaping LLCRead the full Google review
“From start to finish, the process and interaction was incredible. Great communication with the team, prompt attention and really valuable suggestions for my website. Very happy with the final result and strongly recommend Software InFocus!”
Randi Smaldone - TRAK Communications, Inc.Read the full Google review

No technical brief required

Bring the business problem, not the software specification.

Tell me what's happening, who it affects, and what you've tried. I'll help work out the useful next question.

Tell me what's not working