Home Services
Sotelo Landscaping
A complete website rebuild that restored domain and hosting control and created a more maintainable project-media workflow.
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Software expertise without the layers
Practical software help for small businesses.
I'm Matt, a Software Expert and the founder of Software InFocus. I help small businesses improve how they operate with custom software, practical automation, modern websites, integrations, and reliable technical support.
You'll work directly with me from the first conversation through launch and support.
Selected work
Practical improvements, delivered.
A few examples of practical improvements I've delivered for small businesses.
Drayage Trucking & Warehousing
Canaan Xpress
A mobile-friendly WordPress rebuild with HubSpot quote forms, documentation, and a clear path for internal content ownership.
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B2B Tech
TRAK Communications
A website recovery and Next.js rebuild after the prior host lost the production site and database.
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How we will work together
A straightforward way to work together
01
Tell me what isn't working.
Describe the problem, constraints, and what a useful outcome would look like.
02
I'll recommend the smallest useful solution.
I'll explain the scope, tradeoffs, and cost in plain language.
03
I build it and stay available.
You work directly with me through delivery, launch, and ongoing support.
Experience without the layers
Direct judgment and ongoing support
I've built and operated software in enterprise environments, including Capital One, HubSpot, and Zebra Technologies. That experience taught me how to make careful technical decisions, explain tradeoffs clearly, and build systems people can maintain.
When you hire Software InFocus, you work directly with me. I take the time to understand the business problem, recommend a practical scope, and stay accountable for the result.
AboutClient feedback
What clients say
“For quite some time, I had a website created by a company that unfortunately did not provide a satisfactory presentation or quality. The design and functionality fell short of my expectations and did not effectively represent my business. Fortunately, I had the opportunity to work with Matt Russo, an exceptional individual who greatly assisted me in creating a website that is both appropriate and professional for my business needs.”
“Matt and his team have been instrumental to our company's growth. From networking, backend, frontend, web design, hosting, CRM, theres nothing he cant do with a computer. He charges very competitive rates for higher than expected service. And most importantly he is honest and provides realistic timelines and expectations so that your digital project doesn't go into development hell.”
“From start to finish, the process and interaction was incredible. Great communication with the team, prompt attention and really valuable suggestions for my website. Very happy with the final result and strongly recommend Software InFocus!”
Not sure what the right solution is?
Tell me what is getting in the way. I'll help you understand the options and decide what is worth solving first.