Canaan Xpress: Aligning the Digital Presence with Business Growth
Aligning the Digital Presence with Business Growth
Canaan Xpress, an elite drayage trucking and warehousing provider, recognized an opportunity to enhance their digital presence. Their existing website hadn't kept pace with evolving web standards, particularly concerning mobile usability and SEO — creating a clear opening for a strategic redesign that would better reflect their commitment to quality drivers, goods, and drive more leads for warehousing and drayage.
What needed to change
The site wasn't designed for optimal viewing on mobile devices — potential shippers and drivers using smartphones faced navigation challenges. It also lacked the technical SEO elements needed for Google to effectively index and rank the site for relevant drayage trucking searches.
- Fix mobile layout — site was unusable for drivers and clients on smartphones
- Improve SEO architecture for drayage trucking and warehousing queries
- Integrate HubSpot forms to capture shipping quote requests
- Achieve sub-2-second load times on mobile networks
- Highlight commitment to excellence with 70+ supported warehouses and 10,000+ loads delivered
Tech Stack
Before & After
Before Redesign
After Redesign
Key Features
Mobile-Friendly Design
Clean layout for drivers and shippers with a brand-aligned aesthetic across all devices.
Integrated Quote Generation
HubSpot forms capture shipping and drayage quote requests directly into the CRM.
Targeted SEO Optimization
Rebuilt site architecture, headings, and schema markup for trucking and logistics searches.
Performance Optimization
Sub-2-second load times on 4G networks for a fast user experience.
Highlighting Capacity
Clear display of their 35+ trucks, 60+ private chassis, and live tracking capabilities.
Analytics & Tracking
Event tracking measures quote form completions and chatbot engagement.
The Result
Thanks to the website redesign, Canaan Xpress now boasts a fast, modern, and mobile-friendly website that effectively communicates their drayage and warehousing capabilities. The improved SEO makes them easier to discover online, while the professional design highlights their 5,000+ customer deliveries and commitment to driver excellence. Customers can now easily request quotes via integrated HubSpot forms — turning the site into a genuine lead-generation engine for new logistics partnerships.
Live Site
canaanxpress.comLaunch Date
March 2024