What makes us different?
We’re not just another web agency. We’re your tech partners who get what it’s like to run a small business. Our mission is simple: give you expert guidance, honest communication, and technology that actually works for you.
At Software InFocus, we know what it’s like to wear all the hats; marketer, salesperson, manager, and yes, sometimes IT troubleshooter. That’s why we’re built to support you by taking the tech burden off your shoulders.
When you work with us, you get a down-to-earth team that truly cares about your success. We combine big-company expertise with small-town friendliness to bring you solutions that make your day-to-day easier.
Transparency. Quality. Excellence.
Planning & Purpose
We don’t wing it with your business. Every successful project starts with a solid plan. We take the time to understand your business goals, your customers, and your constraints. No cookie-cutter proposals, and no pushing services you don’t need. If you just need a simple site, we won’t try to sell you a web app. If you need something complex, we’ll break it into phases that make sense. It’s all about your needs. We believe in technology with purpose; no trendy gimmicks or “tech for tech’s sake.” By planning carefully, we set you up for growth from day one with a clear roadmap. You’ll always know what we’re doing and why, because we’ll explain it; planning is a team sport in our book.
Transparency & Trust
You won’t get smoke and mirrors here. We keep you in the loop at every step and explain things in plain English. To us, transparency means no jargon overload, no surprise invoices, and no hiding behind tech mystique. If something is going off-track, you’ll hear it from us along with how we’ll fix it. If we discover a cheaper or better solution than what we planned, we’ll tell you and adjust. We view ourselves as your partner, not just a vendor, your success is our success. That’s why clients often say working with us “feels like an extension of our own team.” Trust is earned, and we work hard each day to earn and keep yours, through honesty, integrity, and follow-through.
Expert Guidance
You don’t need more tools thrown at you, you need the right solutions. Our background spans everything from Fortune 500 tech to scrappy startups, and we distill all that knowledge into practical advice for your business. We love demystifying tech. Have a question about WordPress vs. custom code? We’ll give you a frank answer, minus the geek-speak. Not sure how to improve your Google ranking? We’ll point out the steps. We’re here to guide you to make informed decisions that move the needle. Consider us your on-call CTO and digital strategist, but one who can translate the tech talk into “here’s what this means for your business.” Ultimately, our advice and solutions aim to empower you, giving you confidence that you’re investing in the right things.
Meet the team
We’re a small, focused team by design. When you work with us, you know exactly who’s behind the curtain (and you’ll be on a first-name basis). Being small means you get our focused attention and fast responses. There’s no bureaucracy, no bouncing between departments, and no big agency red tape. Just real people working hard to build something that works for you.
Matt Russo CEO - Founder
Matt has built machine-vision engines at Zebra, juiced conversion funnels at Capital One, and sharpened lead scoring at HubSpot. Translation: Matt turns tech puzzles into code that prints results. At Software In Focus he channels that big-league firepower into sleek, scalable sites that automate the grunt work and help local businesses grow on autopilot.
Ariana Brennan - UX Design
Part psychologist, part pixel-ninja. Ariana’s Master’s in forensic psychology lets her spot what makes visitors click (or bail) in seconds, and her design chops turn that insight into clean, “ah-this-just-feels-right” layouts. Empathy + crisp aesthetics = small-biz sites that hook hearts and wallets.
Why We Do It
We started Software InFocus because we’ve seen small businesses get left behind by technology, or worse, get bamboozled by agencies with big promises and little delivery. We knew there was a better way; a more personal, honest approach that delivers top-tier solutions at small-business scale.
We’re here to demystify software for our clients and show that with the right partner, even a local mom-and-pop shop can have a website or system that rivals a big competitor’s. Nothing makes us happier than seeing a client have that “aha!” moment using their new website or hearing that their online inquiries doubled. Your success is the why behind everything we do.
We chose the Hybrid model because small businesses deserve enterprise‑level quality without scary invoices. A fair launch fee gets you live; a friendly monthly keeps you winning.
Fun Fact: We’re fully remote (even before it was cool). Based in Delaware, we serve clients across the U.S. We’ve successfully collaborated with teams across multiple time zones. So if you’re wondering, “Can a Delaware-based team handle my project in New York or California?” The answer is absolutely yes.
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