A Software Partner with a Delaware Advantage
We are Software InFocus.
We're a software engineering firm strategically headquartered in Delaware. We founded this company to provide pragmatic, high-end technology solutions to businesses nationwide. Our home state is the recognized leader in corporate law and governance, and that environment of stability, predictability, and excellence shapes everything we do. We are committed to building long-term relationships with our clients based on trust, transparency, and the same high standards that make Delaware the preferred choice for discerning businesses.
Values That Guide Us
We don’t wing it with your business. Every successful project starts with a solid plan. We take the time to understand your business goals, your customers, and your constraints.
You won’t get smoke and mirrors here. We keep you in the loop at every step and explain things in plain English. To us, transparency means no jargon overload and no surprise invoices.
You don’t need more tools thrown at you, you need the right solutions. We love demystifying tech and giving you straightforward answers that empower you to make informed decisions.
Our Approach: Partnership Over Projects
Our philosophy is built on partnership. We believe the best results come from close collaboration and a deep understanding of your unique challenges and goals. When you work with us, you work directly with senior software engineers who are focused on your success.
We are located at the nexus of major East Coast markets, giving us a broad perspective on the challenges modern businesses face. We prioritize clear communication and total accountability to ensure the solutions we build are the solutions you actually need to become more efficient, profitable, and prepared for the future.
Meet the team
Matt Russo
CEO - Founder
Turns tech puzzles into results
Matt Russo
CEO - Founder
Matt has built machine-vision engines at Zebra, juiced conversion funnels at Capital One, and sharpened lead scoring at HubSpot. Translation: Matt turns tech puzzles into code that prints results.
Ariana Brennan
UX Design
Design psychologist and pixel ninja
Ariana Brennan
UX Design
Part psychologist, part pixel-ninja. Ariana’s Master’s in forensic psychology lets her spot what makes visitors click (or bail) in seconds, and her design chops turn that insight into clean, “ah-this-just-feels-right” layouts.
Our Mission In Action
We started Software InFocus because we've seen small businesses get left behind by technology, or worse, get bamboozled by agencies with big promises and little delivery. We knew there was a better way.
We chose the Hybrid model because small businesses deserve enterprise-level quality without scary invoices. A fair launch fee gets you live; a friendly monthly keeps you winning.
Let's start the conversation.
Whether you've got a full project spec or just a vague idea scribbled on a napkin, we're here to help you figure it out; no pressure, no push.
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