TRAK Communications: Telecom Audit Company Launches a High-Speed Site to Boost Conversions
Telecom Audit Company Launches a High-Speed Site to Boost Conversions
We delivered a complete rebuild of TRAK Communications' website using Next.js, replacing the old site with a modern, mobile-friendly design. The new site clearly communicates TRAK's telecom audit services, speeds up load times, and includes robust custom contact forms to make it easier for clients to request audits.
What the client needed
TRAK Communications provides telecom expense audits and cost-saving analyses. The client wanted updated branding, simplified navigation between services, and more quote requests.
- Highlight 20–30% telecom cost reduction benefits clearly
- Simplify navigation across all service pages
- Integrate custom lead-gen forms
- Optimize for mobile and SEO from the ground up
Tech Stack
Before & After Metrics
The legacy site (static/WordPress) was replaced entirely. Load times dropped from ~5 seconds to ~1.2 seconds and Lighthouse jumped from ~45 to 98 on desktop.
| Aspect | Before | After |
|---|---|---|
| Platform | Legacy HTML/PHP or old WP | Next.js (React + SSG) |
| Load Time | ~5 seconds | ~1–1.5 seconds (fast CDN) |
| Mobile Score | ~40/100 (poor on phones) | ~90/100 (fully responsive) |
| SEO | Poor metadata, no structured data | Optimized meta tags, schema markup |
| Updates | Hard-coded layout | Dynamic React components |
| Integrations | Static contact (mailto) | Analytics, lead-gen forms, HTTPS |
Before & After
Before Redesign
After Redesign
Key Features
Robust Service Pages
Clear breakdowns of audit, validation, and consulting offerings.
Mobile-Optimized Interface
Fully responsive design tested across all screen sizes and devices.
Lead Capture Forms
Custom integrated contact forms designed for high conversion.
High Security & Speed
Next.js deployed to AWS for high availability and load speeds.
The Result
Software InFocus partnered with TRAK Communications to completely revamp their web presence. We replaced a static, dated site with a dynamic Next.js platform that loads in under a second. The new homepage immediately communicates TRAK's value and includes an easy-to-use audit request form.
Software InFocus transformed our website. It now looks sleek, loads instantly, and clearly communicates our services. We're already seeing more leads and engagement!