Sotelo Landscaping: Hardscaping Leader in Delaware Rebrands Online
Hardscaping Leader in Delaware Rebrands Online
We rebuilt Sotelo Landscaping's website on a modern Next.js stack, replacing an outdated legacy site. The new site features responsive design and faster load times — resulting in stronger local SEO and higher lead conversions.
What the client needed
The family-owned hardscaping company needed a website that reflected their craftsmanship and drove quote requests from customers in Newark, Middletown, and Smyrna, DE.
- Improve mobile usability for customers across all devices
- Boost local SEO for Newark, Middletown & Smyrna, DE
- Generate service inquiries via prominent CTAs
- Showcase before/after project gallery with high-res imagery
Tech Stack
Before & After Metrics
The legacy site was entirely replaced. Pages that once took 4–5 seconds to load now respond in under 1–2 seconds on any device.
| Aspect | Before | After |
|---|---|---|
| Platform | Outdated WP / static HTML | Next.js (React + SSR/SSG) |
| Load Time | ~4–5 seconds (slow) | ~1–2 seconds (fast) |
| Mobile Score | Poor — unoptimized layout | Excellent — Lighthouse ~95/100 |
| SEO | Minimal, generic meta tags | SSR pages, optimized metadata |
| Updates | Hard-coded / hard to update | Dynamic template rendering |
| Integrations | Basic static contact form | Analytics, Maps, secure form, SSL |
Before & After
Before Redesign
After Redesign
Key Features
Mobile-First Responsive Design
Layout adapts seamlessly to any device — phone, tablet, or desktop.
High-Performance Stack
Next.js running on AWS delivers fast page loads.
Visual Project Gallery
Before/after portfolio with lazy-loaded, optimized imagery.
SEO & Local Focus
Targeted keywords and Google Maps integration boost search ranking.
Secure Lead Forms
Custom integrated contact forms with spam protection.
The Result
Software InFocus rebuilt Sotelo Landscaping's entire website from scratch, migrating and revamping all content. Post-launch analytics show a 4× increase in load speed and significant drops in bounce rate. Lead generation improved via streamlined contact forms and trust signals like testimonials and certifications.
Software InFocus delivered a stunning new website for our landscaping business. Our site loads faster, looks more professional, and we're getting more inquiries than ever before.