Case Study: Elevating Canaan Xpress with a Strategic Small Business Website Redesign
CLIENT
Canaan Xpress
DATE
March 2024
RESPONSIBILITIES
Web design, Web Development
THE OPPORTUNITY
Aligning the Digital Presence with Business Growth
Canaan Xpress, a dedicated logistics provider, recognized an opportunity to enhance their digital presence. Their existing website, developed some years prior, hadn’t kept pace with evolving web standards, particularly concerning mobile usability. It wasn’t designed for optimal viewing on mobile devices, meaning potential shippers using smartphones sometimes faced navigation challenges.
The site also lacked certain technical elements crucial for modern search engine optimization (SEO). Aspects like page structure and easily accessible contact information weren’t fully optimized, making it more challenging for search engines like Google to effectively index the site and for users to quickly find what they needed. This presented a clear opportunity for a website redesign to better reflect the company’s professionalism, improve online visibility, and create a more seamless user experience, ultimately supporting their business goals.
Site before redesign
Site after redesign
THE SOLUTION
A Strategic Website Redesign Focused on Performance and SEO
Software InFocus delivered a comprehensive web design solution, developing a modern, logistics-focused digital platform:
Modern & Responsive Web Design
We implemented a clean layout with clear visual hierarchy and a brand-aligned aesthetic, ensuring a professional look on all devices. The mobile-friendly website design guarantees a seamless experience for users on the go.
Integrated Lead Generation
HubSpot forms and a chatbot were integrated to capture quote requests and inquiries efficiently, channeling leads directly into Canaan Xpress’s CRM for prompt follow-up.
Targeted SEO Optimization Services
We rebuilt the site architecture, headings, and implemented schema markup. This SEO-smart structure significantly improved Google’s ability to crawl, index, and rank the site for relevant logistics searches.
Performance Optimization
The site was fine-tuned for speed, achieving sub-2-second load times on 4G networks and providing a smooth, fast user experience, further boosting SEO performance.
THE RESULT
Increased Trust, Visibility, and Leads
Thanks to the website redesign, Canaan Xpress now boasts a fast, modern, and mobile-friendly website that effectively communicates their services and value. The improved SEO makes them easier to discover online, while the professional design and clear calls-to-action build trust. Customers can now easily learn about services, request quotes via integrated forms, and stay informed. The transformation has solidified their digital presence, turning their website into a valuable tool for lead generation and customer engagement – exactly what a growing small business needs.
Launch
March 2024
Deliverables
Wireframes, Website, Performance Audit